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POSTER OF THE MONTH - January 2019

original vintage Boccasile graphic Crociere Estate 1935
Gino Boccasile
11" x 8 1/4"
B+,P
An object lesson on the truth that not all great graphic art comes in standard poster format, our heart-of-winter summer dream, by the amazing, Gino Boccasile, stops you in your tracks, if you have a heart for graphic design!
Like a great cinematographer, with an eye to Surrealism, our visual guide positions the traveler somewhere strange. Her disposition, therefore, of worshiping the sun, becomes as much a question of which sun, than catching some rays. I love how this lowly and towering travel brochure deploys the fold-up structure to show two species of seagulls--one we well know, and another kind you won't see on planet Earth.
This being a thirties transaction in the Mediterranean, the seduction of African and Middle-Eastern places, like Egypt, Tunisia, Lebanon and Algeria, includes trolling for what might soon be Italy's. Therefore, the siren call vignette carries an extra pop.
We can't leave this haunt of exotic seduction, without marvelling at, over and above the supernal composition and modelling, the color display. You can't surpass something like this.


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POSTER OF THE MONTH - February 2019

vintage French sports poster Favor 1936
L.Matthey
61 1/2" x 46"
A-,L
The world of sports is far deeper than we often think. When, for instance, the vintage poster for Favor cycles--our Poster of the Month--flashes the tag-line, "going to the end," it includes a sense of "end" more nuanced than any rocket scientist.
The three versions of bikes have been distributed in a schematic way, to draw attention to the remarkable nature of the action. The schema of the road is an arrow which actually comprises a lightning bolt, a dynamic highlight touching nature itself. The pragmatic bull's eye covers the common aspect of driving; the golden field of the motion and the surround speaks to something far beyond the pragmatic. A color schema also deals with an open road to mystery. The slowest vehicle, bearing down upon an everyday target, still finds itself obliged to accommodate the golden treasure which this apparently machine-saturated convoy thrives on. The light power-bike signals its affinities to extremity by the blue darkness of its surface. The red-hot, full-scale force, taking precedence over the others, implies wild joy; and also wild danger! Rounding out this play of primordial symbolism, the firm's name, "Favor," implies being much in favor, This would be more a hope than a sure thing.

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POSTER OF THE MONTH - March 2019

vintage French travel poster Air France New York-Mexico Direct 1952
S. Prout
39 ¼” x 24 ½”
A-, P
Usually, a travel destination, featured in a vintage poster, confines itself to one territory. The instance, comprising our Poster of the the Month, however, chooses to reveal direct flights, by Air France, concerning two venues vastly disparate. Our image here is all about the ancient monuments of Mexico. As we proceed to appreciate the very attractive optics here, we'll try to make some sense of the New York aspect.
Our modernist disclosure of sun-baked mysteries begins to intrigue us, for its eschewing the usual once-over-lightly transaction of rather spoiled and bored sight-seers. Here the artist has included a factor of near art deco detail to cater to a clientele actually intent on learning something. The guide, entering from left to right, doubles as a security agent ensuring that the wild possibilities are under control. Then, it's off to the pyramidal tomb and the cliff-face sculptures. These marvels of the past are juxtaposed by the lovely plane making it all happen.
As to New York, perhaps the point was a modern kingdom contrasting to what remains in the Mexican desert.

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POSTER OF THE MONTH - April 2019

vintage french food and beverage poster Vins de France 1937
A. Galland
63" x 46 1/4"
A-, L
What could be more simple than this dazzling lithographic promotion for the wines of France? A classic, Gallic farm-girl comes to light with one arm holding samples of the grape harvest of the year, and the other lifting a carafe of the newest vintage.
But the complication comes in, with that mantra, "Health, Joy, Hope." The date is 1937 and, with the world-wide economic Depression and the Nazis stalking, joy is a tall order. And yet, there is the gift of fine, French wine looming so tall in the design---in fact, the fruit looking like a fortress, behind which to cherish something magical.
Vintage poster art hitting a bull's-eye, to calm a troubled land.




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POSTER OF THE MONTH - May 2019

vintage Canadian travel poster Cross Scenic Canada via
Canadian National Railways c.1930
Outlaw
40" x 25"
B+, L
For the most part, vintage travel posters tend to hit us with as much pizzazz as possible--either in coloration or elegance of composition. (Where a transportation item were to be in play, you'd expect impressive vehicles!) But our Poster of the Month dares to be different; and we're all the better for it!
Whereas the Canadian Rockies excel in crystalline vivacity, this rendition of its beauties draws us to a rather mystical dimension, almost akin to the Nabis persuasion of French Art nouveau. Primeval mountains become cloud-like, and the ground fades, as if not wanting to be pushy. As with Paul Gauguin (a close associate of Art Nouveau vintage posterist icon, Alphonse Mucha), primitive culture and a range of exotica has captivated the artist linking him as a rare maverick in this field.

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POSTER OF THE MONTH - June 2019

vintage Spanish poster Uralita c1929
J. Mir Virgili
39" x 27"
A, L
There's a big and beautiful world out there, to appreciate and to, perhaps, acquire imagery pertaining to that thrill, in order to bring it forward at will. Whereas the peoples' choice would be overtly upbeat phenomena, there are those who prefer not so much easy beauty but beauty of austere forms, colors and textures tending to abstract interest, which is to say, depths of excitement for those who would touch infrastructures of the world.
Our Poster of the Month, first of all, promotes that pipe and tile which seldom become a focus; and yet stand as indispensable. But the action of the graphic art here is the surprise in store of its magnetism of elements. This work is redolent of great twentieth century Spanish painters, like Picasso, Miro and Gris, very adept with earthy surprises.


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