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POSTER OF THE MONTH

vintage travel poster Winter Bewitches c.1950
Rod Ruth
38 1/4" x 28"
A,L

What better way to promote the speed and grace of Greyhound Bus service, than to bring to the fore a lovely figure skater gliding amidst an inclement but picturesque winter snowfall. The deftness of the trail she etches on the ice serves as a reminder of the skill and sound human qualities that go into a trip on a Greyhound.
Over and above its promotional subtleties and strengths, this litho somehow captures its 1950s era of down-to-earth, modest pleasures. (There is nothing here of the x-rated figure skating motifs of our time.) And it conjures a time when winter was a bewitching wonderland to be appreciated in intimate, solitary ways.


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